Dan Herman's Articles

  • Marketing Reinvented - Electrifying Is The New Satisfying!
    Electrifying Marketing is the new marketing philosophy I want to offer you. Its roots stem from the realization that marketing today is no longer about satisfying unsatisfied needs. More often than not, it is about re-satisfying already satisfied needs, with better, more exciting solutions.
  • The New Market Segmentation
    The new method is called "Contextual Segmentation" - segmentation according to contexts of purchasing or using/consuming.
  • The What's Next? Process for Creating a Winning Competitive Strategy
    The new heart of the process is the question "what is possible?" The process I am offering is based totally on systematic examination and thorough scanning of available opportunities.
  • The Best Kept Secret of Successful Differentiation
    I am about to reveal to you the unexpectedly simple and wonderful secret of successful differentiation that will not be not imitated by your competitors, even though it will bring you unmistakable success with consumers.
  • A Reality Check On Your Marketing Strategy
    The 'Marketing Scenario' is a practical tool designed to help you make sure that you have a winning marketing strategy to support your brand. You will do a reality check on those dreams of success to learn if they make any sense.
  • Creating Meteoric Successes In Marketing
    The Marketing Hits' Formula and its implementation method allows for marketing innovation that will be accepted with immediate enthusiasm by target consumers and will spread virally.The Marketing Hits' Formula and its implementation method allows for marketing innovation that will be accepted with immediate enthusiasm by target consumers and will spread virally.
  • Creating Brand Instrumentality Beyond The Product
    The main reason for the general fascination with brands is their ability to provide the consumers an extra value in addition to what the product\service\company themselves can provide. A value which becomes the major motivation for consumers to desire the product.


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