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Donald Mitchell's Articles in Business
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"Where Are We Going, and How Do We Get There?" -- The Directionless Stall
A fundamental problem that most organizations have when encountering irresistible forces is the resulting confusion that stems from a lack of a clear understanding of what the enterprise itself is pursuing. This article explores that problem.
A Leader's Job One -- Set the Right Goals to Make Helpful Breakthroughs
Few organizations have any goals to make breakthroughs. It's no wonder they don't. This article explains how to set the right breakthrough goals.
A Technical Whiz Becomes a Business Leader
Many technical people dream of moving into management. But the pathway isn't clear. This real-life example should provide lots of guidance for making such a shift.
Achieve the Lowest Costs -- Simplify Simplification
What's better than simplification? Simplification that takes less time and effort is the answer to that question.
Act Like Your Life Depends on Action, and You'll Beat the Competition
In many business situations, taking action is better than identifying the ideal action. Figure out where immediate action is needed and take that action to gain a competitive advantage.
Add Breakthrough Solution Cost-Reduction Capability
Spread knowledge of how to achieve cost breakthroughs and you'll be amazed at how much better you do.
Add Desirable Do-It-Yourself Features to Lower Costs and Add Customers
Everyone has had the experience of being waited on by a ham-handed person who made things worse. At such moments, most people have yearned to do it themselves.
Add More Value for Your Beneficiaries by Picking the Right Benefits
Some people think that being an charitable enterprise means you just have to give things away. But it's much better to give away the right things. Otherwise, you won't be able to help as many people.
Add Unique Capabilities with Outsourcing
Most organizations are too small to attract and retain rare specialists. By outsourcing, such organizations can access such valuable skills.
An Online MBA Helps a Copy Cat Entrepreneur Become an Educational Leader
Entrepreneurs can improve their chances of success by mastering the key perspectives of good business management rather than just copying what others are doing. This article contains an example of how one entrepreneur pursued this lesson.
Anticipate Where the State-of-the-Art Will Be If You Want to Reach Past That Level
Many business people are locked into poor performance by aiming to meet standards that were obsolete years ago. They need to dig their heads out of the sand and look forward to where the best performance levels of today seem to be headed in the near future. With that perspective, they can begin to identify ways to improve beyond that future level of performance.
Are You Best Suited by One Strategy or Two for Eliminating Obstacles to Exponential Growth
Efficiency favors one strategy for expanding growth, but sometimes you get better results by following two complementary strategies. This article looks at how to decide which approach is better.
Are You on the Yellow Brick Road to Success?
Each organization can find an optimal route to success after considering how irresistible forces will affect its activities.
Are You Ready to Adapt to Irresistible Forces?
It's not enough to know about irresistible forces; you need to be prepared to adapt to them.
Are Your Measurements Making You Look Bad?
Most organizations have measurements they use to establish how well they are doing. Many of these measurements can be misleading when it comes to performing well for customers. This article explains better ways of measuring to get the optimal results.
Ask the World to Compete to Find Breakthrough Methods
Expecting your organization to find all of the breakthrough methods that you could use is unrealistic. Expand your search and you'll enjoy more breakthroughs.
Ask Your Customers, Users, and Beneficiaries What's Needed and What's Unnecessary
To make exponential cost reductions, you need to check first with those who will be most affected. Find out what they don't want or need . . . and eliminate those elements.
Avoid Incorrect Methods of Identifying Outsourcing Choices
Outsourcing can be very helpful if you pick the right areas to look and locate the best suppliers. Otherwise, you make things worse by spending time on outsourcing.
Avoid the Wishful Thinking Stall If You Want to Enjoy Irresistible Growth
Don't assume that you know what future conditions will be. You'll just make a fool out of yourself if you do and miss valuable growth opportunities.
Barriers to Reaching Ignorant Potential Customers
Many business leaders just assume they can reach all of their potential customers effectively by taking out some advertising. But it's much harder than that to get the attention of potential customers. This article looks at the barriers to attention and suggests some questions that can lead to solutions.
Be Attracted to What Repels You to Make a Strategic Breakthrough
Most of us avoid what smells bad, looks unattractive, and sounds awful. Because of that, untapped opportunities lurk where no one wants to go.
Be Flexible with Selecting and Employing Resources
Customers' needs and wants change. If you are flexible in serving those needs, you'll do better. Creating a process that flourishes with flexibility is a key ingredient in that success.
Be More Available to Your Customers
Many organizations schedule their hours to make life pleasant for employees. That can be costly if those hours make life unpleasant for customers. This article explains how to think about the hours you operate.
Being a Copy Cat Can Pay Off Big When Partners Show the Way to Success
Everyone wants to know the inside word about how to succeed. Check to see if a partner can deliver that word to you.
Blow Away Movable Barriers to Rapid Profit Growth
The best ways to grow profits are often barred. The wise leader realizes that such barriers need to be removed. This article describes why this is an important perspective.
Boxed In: Which Way Are We Going?
Leaders can easily define paths for growth that actually restrict the potential to expand. Wise leaders will be more careful to avoid getting boxed in.
Build Your Business Model to Expand the Market Faster
Insights into cost reduction often come from market development. You also need to incorporate those insights into your business model in order to gain the most cost reduction.
Cancel Delays that Harm Customers to Create More Profitable Growth
Most businesses operate for their convenience, rather than for the convenience of the customer. This article explores the importance of changing that focus.
Challenge Your Organization to Do More After You've Simplified As Much As You Think You Can
People quickly run out of simplification ideas in looking for cost reductions. But when they return to the task afresh, they find many more opportunities.
Check the Downside to Be Sure You Enjoy the Upside
Most leaders forget to check out what can go wrong when they choose an action. This article looks at how to look at the unappreciated risks.
Check Your Organization's Values Before Launching into Improvement
This article describes a self-assessment you can use to determine if your organization is employing appropriate values necessary to succeed.
Check Your Plan Before You Act
Many business people have the habit of repeating what they've done before. Such a habit becomes harmful when the plan for creating results is the wrong one. This article looks at using measurements to focus on improvements instead.
Combine the Best of Today in New Ways to Outperform Competitors' Bests Tomorrow
Chances are that your organization does not yet know how to find and select the improved practice elements that, when combined for the first time, will drive you well ahead of the competition. This article gives you shortcuts to identify future best practices.
Connect the Dots Correctly to Succeed
Many of us get into trouble by making assumptions that aren't even close to being true. From there, we spin fantasies of what might work . . . without taking the time to check out thinking. This article shows how you can focus on the right areas for improvements and progress.
Consider All Your Costs Before Adding New Products and Services
Sometimes you are better off not adding an offering because your costs go up faster than your profit contribution. This article shows how to avoid that problem and add highly profitable new offerings for your customers.
Correct Misperceptions That Drive Away Potential Customers and Beneficiaries
Most people misunderstand what you do and what the benefits are. This article explains how those misperceptions occur and how to overcome them.
Create a Bias for Eliminating the Unnecessary
Everyone sees wasteful activities. Most organizations make it unclear how to get rid of those wasteful actions. By changing that circumstance to encouraging everyone to eliminate the wasteful, great cost reductions will follow.
Create a One-Step Solution for Purchasing Your Offering
Make buying what you offer simple, and many more people will buy. This article explores lessons for leaders and managers.
Create Full Flavored Effectiveness by Seasoning Improvements with Complementary Instincts
Many businesspeople try to explore improvements too narrowly. That's like always seasoning your food with salt only . . . it's not good for your blood pressure and the taste gets boring.
Create More Profitable Business Models by Determining the Needs of Beneficiaries, Customers,
Most business models deliver the wrong benefits. Correct that misperception, and you will can have a strong foundation for a more profitable business model.
Customize to Simplify, Reduce Costs, and Be More Effective: Turn Ruby Slippers into Traveling Shoes
Most people think of custom offerings as being more expensive to make and deliver. Today, the opposite is usually true. As a result, you can be more satisfying to customers while also reducing costs.
Danger: Your Beliefs Are Destroying Your Best Opportunities
Why don't more people make breakthroughs? It's because they believe that breakthroughs aren't possible. This article explains how to get past that purely mental roadblock.
Delay Is Almost Always Costly: Act Now to Profit More!
Procrastinators falsely believe that delay is seldom a disadvantage. The opposite is true . . . you often die by inches because of delays. This article looks at how to be rational about deciding when immediate action makes more sense than further study, thought, and delay.
Design Your Offering to Be Friendlier to Do-It-Yourselfers
Doing things for yourself can be fun . . . or it can be threatening. Those who want to reduce costs should focus on providing the fun.
Disbelief Is Leading Your Potential Customers Astray
Many organizations suffer from inadequate marketing; marketing that leaves potential customers with disbelief about the organizations' offerings will do. This article looks at how to identify harmful disbelief that marketing should dispel.
Do Twice the Work and Enjoy 20 Times the Results
Breakthroughs are wonderful, but breakthroughs that multiply their benefits can improve profits by 400 times. This article explains how to achieve that wonderful result.
Doing Things the Way They've Always Been Done Is Costly -- If It Isn't Broken, Improve It Anyway!
Everything we do can be improved. But following a company or family tradition can keep us from considering how matters can be enhanced. Question those traditions to get the best results. This article provides directions for how to shed those outmoded traditions.
Don't Become Obsolete -- Do That to the Competition
This article explains how you can install a management process to avoid obsolescence while threatening your competitors with becoming irrelevant to customers.
Don't Let Misperceptions Guide Your Entrepreneurial Decisions
Entrepreneurs often take up the wrong opportunities because they misperceive the potential. This article explains how to avoid that problem.
Don't Try to Put Humpty Dumpty Together -- Assemble Instead a Gorgeous Patchwork Quilt of Practices
Many business people try to push a way of operating past where it can be successful, such as by running an assembly line too fast or with too few people. In this article, we look at changing the very concept of how to combine effective practices to create one well beyond what others have accomplished before.
Eliminate Capital Drains with Outsourcing
Use less capital and you can grow faster. Outsourcers often supply capital in serving you that you would need to add for yourself.
Eliminate Mistakes and Delays and See What Else You Can Eliminate
Speeding up action often reveals opportunities to save money.
Embed Your Essential Profit-Expanding Messages into Your Offerings
Choose a new profit-expanding direction, and most people either won't get the word or will be confused. Trying in your messages about profit expansion into your offerings, and you'll do a lot better in profit growth.
Encourage Your Staff to Find Do-It-Yourself Improvements over Outsourcing
Let your people see what improvements they can come up with before you outsource. They will often see better choices.
Enjoying Exponential Cost Reductions Can Be as Easy as Learning a New Language
This article provides a description of how exponential cost reductions can be accomplished through business model innovation.
Establish New Brands That Have Emerging Market Authenticity
Consumer products companies have a massive opportunity to explore emerging markets as the source for authenticity that fascinates consumers. This article explores this opportunity.
Estimate the Profit Consequences of Adding More Benefits to Grow More Rapidly
You could lower prices, add more features, improve the packaging, provide promotions, or increase marketing. Which direction will bring the biggest increase in profitable sales? Add benefits customers want that cost you little.
Examine How New Processes Can Eliminate Expensive Outsourcing
A simpler or revised process may allow you to stop outsourcing that isn't worth the cost.
Expand Breakthrough Solution Capacity Among Your Stakeholders
The people outside of your organization can make bigger cost reductions for you than your organization can. How can you gain more cost-reduction help from outside your organization?
Expand Your Focus to Locate Previously Unperceived Targets for Cost Reductions
Just when you think you've found all of the best ways to reduce costs, think again. You've missed most of them!
Experience Your Own Process and Challenge Those Who Operate It to Improve and Reduce Costs
It's easy to become complacent about the way you serve customers and other stakeholders. But put yourself in their shoes and you'll quickly see what needs to be improved. Challenge your colleagues then to improve performance and reduce costs.
Extract the Annoyance and Add Enjoyment to Delight Customers and Gain More Profit
As important as simplification is, sometimes steps cannot be avoided. But required steps can be made more palatable as part of an improved, more profitable business model.
Find Dangerous Profit-Spilling Icebergs Before You Ram Them
Trial and error management means hitting obstacles, repairing the damage, and starting off in a new direction. With the right warning, you can skip hitting the obstacles and head straight for the prize of greater profits. This article suggests a method for improving over trial and error management.
Find High-Speed Roads to Growth at Low Cost
A rich organization can afford millions to find rapid growth paths. A small organization may only be able to spend a few hundred dollars for the same purpose. This article shows how both large and small businesses would benefit from taking the low-cost path.
Find Out Why Most People Don't Buy or Use Your Offerings
Many leaders are blissfully unaware that most potential customers and beneficiaries of their offerings wouldn't employ those offerings even if paid to do so. How can they hope to grow their organizations without dealing with those issues? This article argues finding out why you are being rejected is essential to achieving rapid growth.
Focus on Why Customers Want Your Offering and How You Provide It
Many business leaders think about what they offer in terms of how they use the offering, rather than how customers do. That's an expensive mistake in many cases. This article describes a better approach.
Follow the Rainbow Path to the Pot of Gold Delivered by Rapid Growth
Small businesses cannot use the same methods that giants do to increase growth. This article looks at what can be done by small businesses to locate better growth paths.
Follow the Rules of the Road for Helpful Do-It-Yourself Owners' Manuals
Owners' manuals are often written to please defense lawyers rather than to help customers. Shift that focus and you'll slash more costs, including legal defense fees.
For a More Profitable Business Model Add Complementary Partners for Achieving a Perfect Result
Try to do everything that customers, users, and beneficiaries need and you'll have costs that are too high and you'll also make more mistakes than are necessary. Instead, seek partners who can improve performance and reduce costs.
For a More Profitable Business Model Focus on Those You Can Serve Well While Using Few Resources
Rather than try to serve everyone, it works better and is more profitable to emphasize those who you can serve the most effectively with the least resources.
For Best Results Repeat Cost-Reduction Steps
It's easy to overlook cost-reduction opportunities. By repeating your cost-reduction reviews, you'll find opportunities you missed in the past.
For Smoother Operations, Reduce the Number of People Involved
From small to large organizations, matters slow down because people are needlessly involved. In small companies, the owners may stick their noses into everyone's activities. In larger companies, the checkers may be checking on the checkers. This article describes how to simplify operations for better, more profitable results.
Form Alliances with Matchmakers to Gain Even More Profitable Alliances
Your choices of allies and partners determine the ease by which you will add other allies and partners. These choices will either open doors to profitable opportunities or close those doors.
Get More Value from Your Values . . . By Walking Good Talk
It's one thing to proclaim your values. It's far more valuable to follow those values.
Get Ready to Expand Your Number of Customers by 21 Times
Most people aim at adding 2-3 percent more customers a year. Why not gain 2100 percent more? This article explains how.
Go from Seeing an Opportunity to Becoming a Breakthrough Leader
Low-profile change often works better than high-profile change, but it's had to persuade CEOs of that. In this article, I explain what leaders must do to achieve breakthroughs.
Go from Thought Experiments to Testing Strategies for Exponential Growth
Most strategies cannot be implemented. By starting with thought experiments, you can improve the odds but tests are still needed to confirm the validity of a strategy.
Go to the Source for Your Fountain of Truth About Powerful Trends
When something unexpected appears, track down what is the source of the unexpected to understand powerful new trends.
Grasp the Prize by Considering Potential
Most of us focus on the defects in what's available rather than what can be done to eliminate defects and add benefits. This article describes how to seize larger potential opportunities and capitalize on them.
Have the Right Organizational Goals in Mind to Be More Successful
Many leaders and managers make mistakes by seeking the wrong benefits. That error can undermine any improvement an organization might pursue.
Hire an Expert Outsourcing Evaluator to Advise You on Do-It-Yourself Options
Get expert help in evaluating your outsourcing options when your internal knowledge is limited.
How Can You Deliver Improved Offerings in the Most Pleasant Way?
While many organizations seek to provide improved offerings, relatively little thought goes into making the use of those offerings to be as pleasant as possible. That oversight costs a lot of sales. This article provides questions and an example to help overcome that problem.
How Can You Make It a Joy to Provide New Offerings?
A great new offering delivered by a surly grouch will fail. How can you be sure that those who deliver your offerings will delight your customers?
How to Put It All Together in Gaining Advantages from Irresistible Forces
Think about irresistible forces before they change direction to check out how well you are ready for shuch shifts.
I Can Do Anything You Can Do Better Than You: Ways to Back Up Your Dare
It's great fun to jump ahead of everyone else, but few accomplish that terrific result. This article shows you the common sense ways to get ahead by always aiming ahead of what anyone else is thinking about.
Identify and Eliminate Customer Complacency That Costs You Profitabale Growth
Customers are so easily satisfied that they will be satisfied with results that cost them money and threaten their lives. This article explains the need to address that customer complacency and overcome it to produce profitable growth.
Identify World Class Breakthroughs
Many people jump on the first way they think of to make an improvement. With more care, you can find a breakthrough instead. This article describes ways to achieve breakthroughs with less effort.
Ignorance Keeps Most People from Being Willing to Buy from You
Most customers wouldn't even consider buying from you. Why? Most of them can't even think of you when they consider where to buy. Ignore this ignorance, and you ignore most of your growth potential.
Imagine the Best and the Worst Conditions to Create the Best Breakthrough
Organizations can produce better strategies and plans when they think about what directions will work best . . . regardless of what comes next.
Keep Outsourcing Relationships Short Term
Long-term outsourcing can be hazardous to your profits. You may miss a chance to switch to a better outsourcer.
Launch Redundant Searches for Cost-Reduction Solutions
Pick one route to cut costs, and you are in trouble if that route doesn't work. Instead, look into several promising directions to be sure that at least one is likely to work well for you.
Lead to a Breakthrough: Develop a Vision of the Most Helpful Perfection as a Goal
Improvement depends on seeking after the right goals. In this article, you'll find out what the goals are that will lead you to make breakthroughs that competitors will never match.
Leading for Breakthrough Success
Breakthroughs require different management methods than do smaller improvements. This article outlines what's required for breakthroughs.
Learn from the Wishful Thinking of Others to Take the Potential for Change Seriously
Wishful thinking makes companies vulnerable to competitors. The more success a company has, the more vulnerable it will be to wishful thinking paralysis.
Learn How to Be Good at Adding Profitable Allies
Successful companies need as many helpful allies as possible to add new insights and sources of profit. This article explains how to add such allies.
Learn Lessons about How to Grow Profits from How Disease Has Spread
Ignorance is a great barrier to profit growth. Even when life itself is at stake, ignorance too often reigns. This article proposes that leaders and managers explore what they do not know to grasp rapid profit growth.
Let Survival Lessons Show You the Way to Breakthrough Improvements
When we have to choice but to change, we can be ingenious at making improvements. This article shows how survival threats can drive exponential improvements.
Look at the Right Barometers to Accomplish a Performance Breakthrough
Many people miss the opportunity for large improvements because they don't focus on the right measurements to inform their management decisions. This article provides guidelines for avoiding that error so you can increase the likelihood of making performance breakthroughs.
Look at the Worst Case to See All of Your Opportunities
Many fear problems that they can easily avoid. Advance planning can permit pursuing higher-potential strategies when such problems are anticipated and prepared for.
Look Beyond Dreams of Vast Growth to Find and Prepare for Practical Problems
Almost everyone dreams of pursuing huge potential. But most are scared off by their fears rather than practically identifying what needs to be done. This article proposes a mindset to help you turn worthwhile dreams of vast growth into reality.
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