John Pawlett's Articles in Search Engines

  • Good And Bad Google SEO Optimizing
    I recently had the opportunity to ask questions of some Google staffers. There were some questions I felt I needed to get verification on, so when I had the opportunity via a conference call I took it.
  • Five Time Tested & Proven Ways To Promote Your Web Site
    One of the biggest hurdles online marketers face is web site promotion. There are literally countless ways to promote online; some are good while others are a complete waste of time.
  • Do-It-Yourself Search Engine Optimization
    Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Your business will lag far short of its potential unless your site is optimized and re-optimized for search engine results.
  • The Basics of SEO - Some FAQs
    Search engine optimization (SEO) is a foreign field to a lot of people. Rarely does a day go by when I don't get asked a few questions on the subject. So I've decided to post this FAQ article in the hopes that it will help people understand the basics, and make them a little more comfortable with the whole domain.
  • Get a Top 10 Ranking Without Paying A Cent
    If there's one thing that Google loves, it's content. Done right, a content rich website is almost guaranteed to rank highly. But how to get that content? You can write it yourself, but that takes a lot of time. You can pay an SEO copywriter to write it for you, but that takes a lot of money. If only there was another option...
  • When to Hire a Professional SEO Firm?
    In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives specifically, search engine optimization.
  • How Important Are Back Links?
    When setting up your website for SEO (Search Engine Optimization) on Google there are several factors you need to look at in order to obtain a high rank on their search engine.
  • Internet Marketing Long Term Strategy
    Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focusing on search engine optimization as a long term strategy.


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