Kevin Sinclair's Articles in Search Engine Marketing

  • Not All Website Traffic Is Created Equal
    If you have a website, then you will understand the need for consistent and growing website traffic. However, it is easy to be active in traffic building strategies that are ineffective. Not all traffic is created equal. Therefore, you need to be constantly monitoring the effectiveness of your traffic building strategies.
  • Using Your Content For Internet Marketing
    When you have an online business, there are a number of things that you have to take into consideration in order to market your business properly. The biggest factor is the content on your website.
  • Spell It Wrong, Get It Right - Every time
    Spelling it correct the first time is what was drilled into your head back in grade school. It went with coloring inside the lines and lining up to go in or outside. Correct spelling was emphasized through drills and spelling bees.
  • Submitting Your Website To The Search Engines
    If you have a business that you've built a Website for, or indeed a fully online business, then you shouldn't dismiss free listings in the major search engines as a source of traffic.
  • Keyword Research - The Foundation For A Profitable Website
    Keyword research is the process of determining which keyword phrases will describe your website's products and/or services and are actually used in web searches. It is insight into the needs of your customers or clients. Bottom line it is finding out what Internet surfers are actually searching for.
  • Introduction To Search Engines
    If you've used the Internet before, undoubtedly you've come across one of these. Whether it's Yahoo!, Excite or Google, these search engines are pretty much your doorway to that vast cyberspace known as the Internet. They help you find the information that you're looking for.
  • Where Are The Search Engines Headed In 2007?
    So it's the beginning of 2007 and you are wondering what the year will bring in terms of SEO changes. The changes can be summed up in one word - "relevancy".
  • Search Engines - The What, How, and Why of Web Crawlers
    Surveys have shown that when potential customers want to find a website for information, or to purchase a product or service, they do this in one of three ways. The most popular option, by far, is that they find a website by using a search engine.


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